Sen-nen Gen-Mai (Millennium Brown Rice) is grown using modern organic cultivation technology derived from scientific analysis of traditional methods. Tsuji Nouen (Tsuji Rice Farm) lies in a village with over a thousand year heritage in Japan. Sen-nen Gen-Mai contributes to sustainability of rice paddies while providing a healthy food source.
Organic Brown Rice
Supple and Persevering
Aromatic and plump, yet with a sturdy core.
Taste of Sennen Genmai is a true reflection,
Of the people and nature of this region.
On a sunny day, it is bathed in sunlight.
When a storm comes, it patiently endures.
The reason it has lasted for a thousand years,
Willingness to adapt to change, to persevere.
Grateful for the blessings of nature, but never being complacent.
We continue to introduce new culture and technology,
Making rice more delicious and distinct.
We hope it will lead to everyone’s happiness.
Such thoughts have been cultivated for the past 1,000 years,
Which may be a long time, but also a trivial time.
In a small village on the Kii Peninsula,
With another year comes, another delicious harvest of rice.
Enjoy the rich flow of time,
Enjoy to your heart’s content.
Sennen Genmai is a new brand from Tsuji Farm, which specializes in organic rice production.
It is produced with the intention of enriching people’s dietary life by providing them with truly delicious and safe brown rice.
Brown rice has been attracting attention in recent years as a healthy food that is particularly rich in nutrients, especially vitamins B and dietary fiber, found in higher amounts in brown rice than in white rice.
Sennen Genmai Packed Rice is ready to eat fluffy rice pressure cooked with brown rice organically grown at Tsuji Farm, allowing you to enjoy the nutritional benefits of the rice in its entirety.
The area where Tsuji Farm is located has been certified as “Millennium Village” by the Millennium Village Project, which researches factors contributing to long-term sustainability.
The area is mentioned in Japan’s oldest official dictionary, the “Wamyo Ruijusho,” and has a history of more than 1,000 years.
The compact, box-like landscape, historic shrines, and peaceful residents make this area a relaxing place to live.
New method of rice cultivation
We use this historic land to create and develop rice products that excite people today, as well as the techniques and ideas that produce them.
The rich nature, environment and ecosystems are the soil that produce our excellent agricultural products.
We use drones and sensors to collect climate, soil, and crop health data to improve our crops. Every autumn, we gather with our friends and family to celebrate and share the joy of the harvest with food, art and music. We enjoy building our farm upon the celebrations of each year.
The raw brown rice used for Sennen Genmai is 100% organic rice produced on our farm.
We practice organic farming methods to produce delicious rice, which we have been researching since 2016, only on carefully selected farmland.
Organic farming requires a delicate balance with natural conditions.
Our goal is ecological and economical production, without relying on large-scale facilities and with minimum labor.
We challenge ourselves to a process of trial and error in our daily production activities to optimize our organic farming methods.
Brown rice is white rice before the outer husk (bran) is removed, i.e., just the husk is removed from the rice seed (rice).
In recent years, it has been attracting attention as a healthy food that is particularly rich in nutrients, especially vitamin B group and dietary fiber, which are more abundant than in white rice.
The ingredients of Sennen Brown Rice Pack are JAS-certified, grown organically at Tsuji Farm, so you can enjoy the nutritional benefits of whole rice with peace of mind.
Tsuji Tarafuku Rice Farm
Tsuji Rice Farm uses carefully selected rice fields in “Millennium Village,” a village that has existed for 1,000 years.
Tsuji Tarafuku Rice Farm produces safe, secure, and delicious organic rice.
Kojima Foods produces delicious organic rice with reliable processing technology and quality control as a long-established brown rice product developer.
Scuderia SUZUKA is a non-profit organization that provides packaging and labeling services at a welfare workshop near the Suzuka Circuit, close to Tsuji Farm.
They package and label the products.
Packed with the atmosphere of Japan.
Inside an air-tight sealed bag of Sennen Genmai, you will find 3 packs of single serving packed rice. It can be stored at room temperature. To eat, boil in hot water, or use a microwave oven after slightly peeling off the package film.
Storage Method: Long-term storage at room temperature. Please check expiration date on each pack.
Place rice without opening the container in boiling water (100℃) for 15 minutes.
or,Microwave at 500w for 1 minute 30 seconds
When using a microwave, peel off a corner of the film package. Rice can be eaten as is, using the tray as a bowl.
Tsuji Tarafuku Rice Farm
1211Osato-Mutsuai, Tsu, Mie JAPAN